Pulse 1’s charity Cash for Kids launched this year’s “Mission Christmas” on Monday 16th November. The appeal invites listeners and supporters of the charity to buy one extra gift to help thousands of disadvantaged children in West and North Yorkshire.
WHAT IS MISSION CHRISTMAS?
The largest Christmas toy appeal in the UK, Mission Christmas is an annual campaign run by Cash for Kids. Collectively Cash for Kids raised over £20.9 million in 2019 in gifts and donations which were distributed to more than 1 million children disadvantaged kids across the UK – with 26,143 of recipients in West Yorkshire.
Cash for Kids works with thousands of grass-root organisations across the UK who support disadvantaged children (0 – 18 years). Mission Christmas works closely with social workers, head teachers and the emergency services who will nominate families in crisis to be supported by the appeal.
Mylo and Rosie from the Pulse 1 breakfast show said: “This year is going to be particularly tough for many families. Mission Christmas is a brilliant way for people to act in the true spirit of the season and give a little something to lift the spirits of disadvantaged young people who really do deserve it.”
“The listeners on our show are so generous and always on hand when we need Yorkshire to come together. It’s easy to take part, all you need to do is buy one extra gift before December 18th and hand it in to one of our collection points, alternatively you can text ‘PULSE’ to 70910 to donate £10 and we will buy a gift on your behalf. Let’s bring some Christmas cheer to the children who need it most.”
THE IMPORTANCE OF THE APPEAL THIS YEAR
With the COVID-19 global pandemic this year, Christmas is going to be tougher than ever for those in need. With the increase in unemployment and reduction in working hours for many families, Christmas is simply a luxury they cannot afford.
In order to make this safe for everyone we have carried out an extensive review and risk assessment of Mission Christmas to enable us to deliver a gift appeal whilst keeping our staff, volunteers and beneficiaries safe. This means that there will be significantly reduced drop off points and reduced volunteers in our Mission HQ’s to accommodate social distancing.
HOW CAN YOU HELP?
We need as many people as possible to take part, to make this the best year yet for disadvantaged families in our region. To recap you simply need to:
Buy one extra gift, suitable for a child or young person aged 0-18 years.
Drop your gift off at one of the many drop off point across Leeds before the 18th December. You can find details of the collection points here.
Please be aware, gifts must be new and should not be wrapped.
Alternatively, you can text ‘PULSE’ to 70910 to donate £10 and we will buy a gift on your behalf.
Supporters of the campaign can take their gifts to a number of drop-off points which you’ll find listed on www.pulse1.co.uk/mission – -including our partners B&M. During lock down our Mission websites will highlight the essential retailers who are open and able to accept donations. This year Cash for Kids Mission HQ, which acts as a hub for the receipt, sorting and distribution of gifts, is at The Store Room, Millshaw, Leeds LS11 8EG.