Watch what happens when you donate a present to the Radio Aire Cash For Kids Mission Christmas Appeal
With 1 in 4 children across the UK living in poverty this December*, for many families Christmas is simply a luxury they can’t afford. And sadly some children in Leeds and West Yorkshire will go without a present full stop.
Which is why, every year the Cash For Kids ‘Mission Christmas’ appeal invites people to buy one extra gift alongside their Christmas shopping, that can be given to a disadvantaged local child to make their Christmas morning special.
Mission Christmas is now the biggest Toy Appeal in the UK. In 2016 it generated over £15million worth of gifts and donations which were distributed to more than 350,000 disadvantaged kids across the UK – with 23,396 of recipients in West Yorkshire.
Today Radio Aire launches the 2018 Mission Christmas appeal across our region, aiming to beat last year’s fundraising total and helping to support as many children as possible from Leeds and West Yorkshire.
How Can You Take Part?
Radio Aire need as many people as possible to take part, to make this the best year yet for disadvantaged families in our region. To see how to take part watch our Mumbler guide in the video below.
Radio Aire need as many people as possible to take part, to make this the best year yet for disadvantaged families in our region. To recap you simply need to:
Buy one extra gift, suitable for a child or young person aged 0-18 years.
Drop your gift off at one of the many drop off point across Leeds before the 17th December. You can find details of the collection points here.
Please be aware, gifts must be new and should not be wrapped.
If you don’t have time to buy a gift you can also DONATE BY TEXT. Just text AIREto give £5or AIRETENto give £10to 70808**. Or you can donate online by Clicking here.
Cash for kids works with thousands of grass-root organisations across the UK who support disadvantaged children (0 – 18 years). Mission Christmas works closely with social workers, head teachers and the emergency services who will nominate families in crisis to be supported by the appeal.
Mission Christmas is proudly supported by B&M and hundreds of volunteers who assist with the sorting and distribution of gifts.